Bill Herndon

President & CEO, ATRX Agency

Bill Herndon is an executive and an entrepreneur with more than two decades in the entertainment industry. As President and CEO of ATRX Agency, he brings deep experience in music, media, and branding, helping clients craft narratives and build lasting impact. A speaker and advocate, Bill draws from his own remarkable journey—from foster care to award-winning success—to inspire resilience, purpose, and transformation.